Hill's Print Rhino by Red Fuse

Adsarchive » Print ads » Hill's » Rhino

Rhino

Pin to Collection
Add a note
Industry Pet Food, Pet Care Products & Services
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency Red Fuse
Production Illusion
Released December 2016

Awards

Ad Stars 2018
Print Print Craft: Illustration Bronze
Print Print Craft: Art direction Crystal

Credits & Description

Client: Hills Pet Nutrition Asia Ltd.
Agency: Red Fuse Communications Hong Kong, Hong Kong
Entrant: Red Fuse Communications Hong Kong, Hong Kong
Idea Creation: Red Fuse Communications Hong Kong, Hong Kong
Media Placement: Red Fuse Communications Hong Kong, Hong Kong
Media Placement 2: Mec Taiwan Taipei City, Chinese Taipei
Production: Red Fuse Communications Hong Kong, Hong Kong
Production 2: Illusion Bangkok, Thailand
Additional Company: Asiaray Advertising Media Ltd Hong Kong, Hong Kong
Global Chief Creative Officier, Chairman Asia: Shen Guan Tan (Red Fuse Communications Hk)
Regional Creative Director: Joshua Tay (Red Fuse Communications Hk)
Regional Creative Director: Craig Love (Red Fuse Communications Hk)
Associate Strategy Director (Asia): Kate Kopperman (Red Fuse Communications Hk)
Global Ceo: Steve Forcione (Red Fuse Communications Hk)
Global Managing Director (Hills): Adam Konowitz (Red Fuse Communications Nyc)
Managing Director: Caroline Slocombe (Red Fuse Communications Hk)
Director Of Operations: Doreen Chan (Red Fuse Communications Hk)
Asso Regional Shopper Communications Director: Nicky Dominique Lee (Red Fuse Communications Hk)
Regional Media Director: Naina Shewakramani (Red Fuse Communications Hk)
Regional Senior Account Executive: Stephen Wong (Red Fuse Communications Hk)
Regional Content Editor: Tim Lee (Red Fuse Communications Hk)
Regional Design & Production Manager: Krush Ng (Red Fuse Communications Hk)
Regional Media Executive: Matthew Chan (Red Fuse Communications Hk)
Senior Art Director: Kit Yu (Red Fuse Communications Hk)
Managing Director: Kirsten Ramsey (Red Fuse Communications Kansas City)
Tagline: Bring Your Dog Back
Synopsis:
With just over half the worlds pets classified as obese, and 9-out-of-10 misidentifying obese pets as normal weight, Hill's needed a way to engage pet owners into taking a more proactive approach to their pet’s health. To create the proper visual effect, the pose and form of each pet was studied and applied on a 3D rendering of the counter gigantic animal. This rendering was essential to muster a thought in the audience’s mind, “your dog is not your dog anymore.”