balzer: Always ready to pull. Fishing is passion. by Ogilvy & Mather Frankfurt

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balzer: Always ready to pull. Fishing is passion.

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Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Frankfurt
Creative Mirjam Hasch
Released January 2010

Credits & Description

On Track of a Passion is the idea of this image campaign. If you are very deeply involved with a passion such as fishing and thus spend much time with it - it is such an intensive part of your life that it follows you everywhere. In your mind as well as in reality. Adding just a subtle sense of humor. Print Ads created by Brand Company, Germany.

Client: Balzer fishing equipment
Agency: Brand Company, Frankfurt
Creatives: Mirjam Hasch (Executive Creative Director)
Creatives: Regina Kuestner (Copywriter)
Creatives: Bea Beermann, Nina Koempel (Junior Art Director)
Creatives: Till Roos (Photographer)
Creatives: Thomas Vetter (Account manager)
Country: Germany