Mapfre Print Cat by Talent Marcel

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Industry Insurance, Traffic safety
Media Print, Magazine & Newspaper
Market Brazil
Agency Talent Marcel
Chief Creative Officer Joao Livi
Creative Director Rodrigo Lugato
Art Director Leonardo Carvalho
Copywriter Marcello Droopy Almeida, Fillipe Abreu
Released March 2017


Cannes Lions 2017
Print And Publishing Print: Corporate Social Responsibility Silver Lion Campaign

Credits & Description

Title: Cat
Agency: Talent Marcel
Brand: Mapfre
Country: Brazil
Entrant Company: Talent Marcel, São Paulo
Advertising Agency: Talent Marcel, São Paulo
Media Agency: Talent Marcel, São Paulo
Chief Creative Officer: João Livi (Talent Marcel)
Creative Director: Rodrigo Lugato (Talent Marcel)
Copywriter: Marcello Droopy Almeida (Talent Marcel)
Copywriter: Fillipe Abreu (Talent Marcel)
Art Director: Leonardo Carvalho (Talent Marcel)
Account Director: Alex Isnengui (Talent Marcel)
Account Director: Carlos Barbieri (Talent Marcel)
Media Manager: Herbert Gomes (Talent Marcel)
Art Buyer: Mario Coelho (Talent Marcel)
Art Buyer: Daniele Sampaio (Talent Marcel)
Global Creative Director: Bruno Bertelli (Publicis Worldwide)
Published/Released: March, 2017
Entry Summary:
The understanding of this campaign is not limited to a local public in their country of origin.
Don’t Scroll And Drive.MAPFRE. The Global Trustworth Insurance.