P. K. Print Snail by DDB Johannesburg

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Liam Wielopolski
Art Director Ryan Allman
Copywriter Katherine Glover
Photographer Ministry Of Illusion
Illustrator Ministry Of Illusion
Released June 2017

Credits & Description

When one has bad breath, instead of focusing on the person talking, people rather focus on the smell coming from their mouths, it’s as if the smell is in control of the conversation.
Media: Press
Category: Confectionery & snacks
Client: Wrigley/ PK Chewing Gum
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Copywriter: Katherine Glover
Art Director: Ryan Allman
Illustrator: illusion
Agency Producer: Adrienne du Plooy
Photographer: illusion