Fudena Print Turtle by J. Walter Thompson Caracas

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Turtle

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Venezuela
Agency J. Walter Thompson Caracas
Creative Director Javier De Bourg
Art Director Agustin Gonzalez, Javier De Bourg, Luis Rojas
Copywriter Jesús Franco, Verónika Reyes
Released July 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Fudena
Advert title: Extint
Translation of headline to English: That their last breath is not drown by waste
Agency: JWT
Geo: Venezuela
Advertising Agency: JWT, Caracas, Venezuela
Chief Executive Officer: Roberto Pol
Creative Director / Art Director: Javier De Bourg
Art Directors: Agustin Gonzalez, Luis Rojas
Copywriters: Jesús Franco, Verónika Reyes
Illustrator: Alí Armas
Photographer: Jhonny Molina
Sculptor: Tomas Añez
General Account Director: Tatiana Ferro
Account Director: Andrea Minguez
Account Supervisor: Stephanie Molina
Published: July 2017
Description:
The waste we produce has increased in recent years, reducing the places where animals can live and in some cases, killing them and leading them to extinction. This high pollution can be seen mainly in tourist areas.
Fudena has created a campaign consisting of three graphic pieces and relying on the premise: that their last breath is not drown by waste, seeks to create an impact on the people who see them and above all, to raise awareness that environmental pollution is a everyone's problem.
That their last breath is not drown by waste.