Childhood, 3 by Africa Sao Paulo for Uol - Universo Online

Childhood, 3

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Industry Electronic Devices & Home Appliances, Public awareness
Media Print, Magazine & Newspaper
Market Brazil
Agency Africa Sao Paulo
Copywriter Jose Carlos Da Fonseca
Released February 2013

Credits & Description

Media: Print
Category: Electronics & Technology
Category: Public services & utilities
Agency: Africa
Brand: UOL
Geo: Americas, Brazil
This campaign from Africa Sao Paulo was idealized in order to promote the usage of the product, "Parental UOL", calling the users' attention to something that is becoming quite common nowadays: the premature de-infantilization of our children due to what they see on the media especially on the Internet. In order to sell the website's product, Parental UOL, and to sensitize parents, we have created photos illustrations where we place adults as children, or children that remind the viewer of adults. The images are highly shocking and, at the same time, funny, especially when dealing with such a serious topic.

Advertising Agency: Africa, Brazil
Creative Directors: Sérgio Gordilho, Waldemar França, Carlos Fonseca
Art Directors: Waldemar França
Copywriter: Carlos Fonseca
Retoucher: Cristian Girotto

Photographer: Quentin Curtat
Published: January 2013