USG Print Hippo by gyro Chicago

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Industry Construction & Civil Engineering
Media Print, Magazine & Newspaper
Market United States
Agency gyro Chicago
Associate Creative Director Greg Fioretti, Mark Sedlacek
Executive Creative Director Doug Kamp
Creative Director Ted Wahlberg
Senior Art Director Matt Olson
Copywriter Greg Fioretti
Released July 2017

Credits & Description

Client: USG Corporation
Advertised brand: USG
Advert title: Structural Panels
Advertising Agency: gyro Chicago, Chicago, United States
Executive Creative Director: Doug Kamp
Creative Director: Ted Wahlberg
Associate Creative Director: Mark Sedlacek
Associate Creative Director and Copywriter: Greg Fioretti
Senior Art Director: Matt Olson
Production Director: Natalie Snyder
Production Manager: Laura Martinez
Director of Digital Delivery: Vic Edmond
UX Engineer: Juan Lozano
Account Director: Dusty Williams
Assistant Account Executive: Taylor Ion
Published/Released: July, 2017
Description/Release synopsis:
Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know. However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure. They offer a simpler solution that is faster and easier.