NOSTRILS by AMV BBDO London for V&A Museum Of Childhood

NOSTRILS

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Industry Culture, Leisure & Sport, Museums & Libraries
Media Print, Magazine & Newspaper
Market United Kingdom
Agency AMV BBDO London
Executive Creative Director Paul Brazier
Art Director Mark Fairbanks
Typographer Mick Brigdale
Released October 2010

Awards

London International Awards 2011
Print Art Direction Campaign Bronze
Print Use of Illustration Campaign Bronze

Credits & Description

Category: Entertainment & Leisure
Advertiser: MUSEUM OF CHILDHOOD
Product/Service: MUSEUM OF CHILDHOOD
Agency: ABBOTT MEAD VICKERS BBDO
Type Of Ad: Newspaper
Date of First Appearance: Nov 1 2010
Entrant Company: ABBOTT MEAD VICKERS BBDO, London, UNITED KINGDOM
Executive Creative Director: Paul Brazier
Creative Director: Mark Fairbanks
Copywriter: Mark Fairbanks
Art Director: Mark Fairbanks
Typographer: Mick

English Translation of Main Headlines
Brief: The Museum approached AMV to come up with a campaign that brought to life the thought that play isn’t just mucking about, it actively helps us learn.

Solution: We came up with a series of 4 print ads that highlight that very thought. Each uses an iconic childhood toy/game from Meccano to Lego and headlines that humorously answer the brief. The illustrative style is by Mick Marston whose predominant style has a beautiful childlike quality.

Location: The 4 ads ran as posters and press ads in the large area surrounding the Museum itself in East London. Especially targeted were 6 sheets at Underground/train stations and local press.