V Australia Print 4320 LA/SYD by Droga5 Sydney

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4320 LA/SYD

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Industry Airlines
Media Print, Magazine & Newspaper
Market Australia
Agency Droga5 Sydney
Executive Creative Director David Nobay
Editor Andrew Maclean, Craig Wilson
Released July 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: V AUSTRALIA
Product/Service: AIRLINE
Date of First Appearance: Jul 6 2009 12:00AM
Entrant Company: DROGA5 AUSTRALIA , Sydney, AUSTRALIA
Entry URL: http://www.4320la.com/award/DAD/
Executive Creative Director: David Nobay
Executive Planning Director: Sudeep Gohil
Senior Copywriter: Ben Akers
Senior Art Director: Ben Smith
Account Director: Liz Ainslie
Account Director: Nicolas Kettelhake
Agency Film Producer: Paul Johnston
Agency Film Producer: Roy Di Gorgio
Director of Digital: Brett Mitchell
Digital Producer: John McLean
Group Marketing Director: Michelle Lee, V Austrlia
Retail & Partnership Marketing Director: Michael Betteridge
Production Company – Sydney: (Goodoil Films)
Production Company – LA: (Great Guns USA)
Sound Design: (Nylon Studios, Sydney)
Editor: Craig Wilson (Images Post)
Editor: Andrew MacLean (Goodoil Films)
Online Design & Development: (Future Buro)

English Synopsis
To promote V Australia’s “3 Day LA Deals”, we needed to demonstrate how you could experience LA in just 3 days. With Australia’s first Twitter based campaign, we sent three Aussies to LA for three hectic, jam packed days. The catch, they had to tweet every minute of it – that’s 4,320 minutes. Twitter drove the communication, the website fed the tweets live with twit pics, and linked through to the V Australia homepage and information about the deals. A national radio network supported the campaign and relayed and promoted the tweets live each day through their drive time segment.