BEST IN TEST by Lowe Brindfors Stockholm for Electrolux

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BEST IN TEST

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Industry Electronic Devices & Home Appliances, Vacuum Cleaners
Media Print, Magazine & Newspaper
Market Sweden
Agency Lowe Brindfors Stockholm
Creative Director Niclas Carlsson
Art Director Josephine Wallin, Kalle Dos Santos
Copywriter Henning Wijkmark
Photographer Frederik Lieberath
Account Supervisor Peter Preisler
Typographer Jesper Kewenter, Calle Reimers
Released January 2011

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: ELECTROLUX FLOORCARE
Product/Service: VACUUM CLEANER
Agency: LOWE BRINDFORS
Creative Director: Niclas Carlsson
Copywriter: Henning Wijkmark
Art Director: Kalle Dos Santos/Josephine Wallin
Photographer: Frederik Lieberath
Typographer: Jesper Kewenter/Calle Reimers
Art Buyer: Ulrika Dalin
Account Supervisor: Peter Preisler
Advertiser's Supervisor: Cecilia Von Uexküll
Other Credits: Retouch: Bildinstitutet

English Translation of Main Headlines
Electrolux wanted to let people know that their vaccum cleaner had scored ”best” in a series of tests throughout Europe. As we all know it’s not the lazy ones who win – to be best is the result of hard work. This is what we wanted to communicate and dramatise in the solution.