Valio Print PAPER DOLL by TBWA\ Helsinki

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PAPER DOLL

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Industry Dairy products & Eggs
Media Print, Magazine & Newspaper
Market Finland
Agency TBWA\ Helsinki
Released January 1999

Awards

Epica Awards 1999
The Winners Dairy Products Winner

Credits & Description

A paper doll of a overweight woman is shown alongside with paper cutout clothes made for a skinnier woman. The solution is the low-fat Cooking Cream by Valio.
Title "Paper doll"
Agency TBWA\PHS Helsinki
City Helsinki
Advertiser Valio
Brand Name Valio
Product Name Cream
Business Sector Dairy Cream
Date of First Publication 1999
Market Finland
Country of Production Finland
Language Finnish
Type Magazine
Tagline New low-fat cooking cream 15%
Art Director Jyrki Reinikka
Copywriter Kari Eilola
Agency Producer Marja Vattulainen
Illustrator Mikael Eriksson