Essilor / Varilux: Multifocal Lens, Boy by Publicis Sao Paulo for Varilux

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Essilor / Varilux: Multifocal Lens, Boy

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Industry Health & Pharmaceuticals, Prescription Eyewear
Media Print, Magazine & Newspaper
Market Brazil
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues, Kevin Zung
Copywriter Rodrigo Strozenberg, Gustavo Alves
Account Supervisor Fabienne Verbicaro
Illustrator Luís Felipe Figueiredo E Antonio Correa
Released May 2011

Credits & Description

Category: Art Direction
Advertiser: ESSILOR BRAZIL
Product/Service: VARILUX MULTIFOCAL LENS
Agency: PUBLICIS BRASIL
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Apr 26 2011
Entrant Company: PUBLICIS BRASIL, Sao Paulo, BRAZIL
Chief Creative Officer: Hugo Rodrigues/Celso Batalha
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues/Kevin Zung
Copywriter: Gustavo Alves
Art Director: Antonio Correa
Illustrator: Antonio Correa
Art Buyer: Selma Momosse
Account Supervisor: Fabienne Verbicaro
Advertiser's Supervisor: Charles-Eric Pooussin
Other Credits: Producers: Rita Vilarim/Emerson Russo/Thiago Loureiro