Varta: Apocalypse by Publicis Bucharest for Varta

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Varta: Apocalypse

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Art Director Cristian Anton
Copywriter Capanescu Razvan
Released April 2012

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser: VARTA ROMANIA
Product/Service: VARTA PROFESSIONAL FLASHLIGHTS
Agency: PUBLICIS BUCHAREST
Chief Creative Officer: Razvan Capanescu
Copywriter: Razvan Capanescu
Art Director: Cristian Anton
Other Credits: Retoucher: Cristian Anton

Ambient Execution Description

Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water.
We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Apocalypse-proof.