Varta: Stairs by Publicis Bucharest for Varta

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Varta: Stairs

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Art Director Dragos Ometita, Cristian Costea
Copywriter Carmen Dobrescu
Photographer New Folder Studio
Released April 2012

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: VARTA ROMANIA
Product/Service: VARTA HOME RANGE FLASHLIGHTS
Agency: PUBLICIS BUCHAREST
Chief Creative Officer: Razvan Capanescu
Copywriter: Carmen Dobrescu
Art Director: Cristian Costea/Dragos Ometita
Photographer: New Folder Studio

English Translation of Main Headlines
People associate flashlights with an outdoors context, missing to see the possible dangers right at home, in a protective environment. A flashlight from Varta, the home range, always comes handy when power is out or when you explore dark corners of your home. And the posters show just why: the innocent, domestic things in your home, chairs, stairs, become dangerous traps in the dark.
In the dark, your home turns evil.