Vauxhall Print Lionesses by McCann London

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency McCann London
Executive Creative Director Vince Mcsweeney
Art Director Stuart Jackson, George Aytoun, Steve Lay
Copywriter Jon Leigh
Released July 2015

Credits & Description

The English public has had an ambiguous relationship with women's football at best.For every empowering "Bend It Like Beckham" story, there have been a million laddish gags and chauvinistic put-downs. So when Vauxhall wanted to congratulate the England Women's team for reaching the World Cup semi-finals, we saw a chance to acknowledge that their biggest victories were won years before the tournament even began. The ad from McCann Central UK ran in national press on the day of England's victorious play-off match against Germany.

It was tweeted and retweeted by thousands of football fans, the BBC and even, best of all, by the England players themselves.


Category: Automotive
Client: Chris Hawken, VAUXHALL
Agency: McCann Central
Country: United Kingdom
Executive Creative Director: Vince McSweeney
Art Director: George Aytoun
Copywriter: Jon Leigh
Art Director: Steve Lay
Art Director: Stuart Jackson