VERBATIM CHAMPIONSHIP by ADK Asatsu-DK Tokyo for Mitsubishi

Adsarchive » Print ads » Mitsubishi » VERBATIM CHAMPIONSHIP

VERBATIM CHAMPIONSHIP

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Japan
Agency ADK Asatsu-DK Tokyo
Executive Creative Director Akihiro Terui
Creative Director Qanta Shimizu
Art Director Masayuki Kido, Yusuke Kitani
Producer Toru Kudo
Released November 2009

Credits & Description

Category: Other Consumer Products (including Durable Goods)
Advertiser: MITSUBISHI KAGAKU MEDIA CO.
Product/Service: VERBATIM STORAGE MEDIA
Agency: ADK JAPAN
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: IMG SRC, Tokyo, JAPAN
Entry URL: http://verbatim.imgsrc.co.jp/award/en/
Executive Creative Director: Akihiro Terui (KAZE TO BALLAD)
Producer: Toru Kudo (ADK)
Producer: Yusuke Kitani (Kaibutsu)
Creative Director: Yusuke Kitani (Kaibutsu)
Creative Director: Qanta Shimizu (IMG SRC)
Art Director: Masayuki Kido (ROXIK)
Art Director: Yusuke Kitani (Kaibutsu)
Technical Director: Masayuki Kido (ROXIK)
Technical Director: Qanta Shimizu (IMG SRC)
Planner: Yusuke Kitani (Kaibutsu)
Planner: Qanta Shimizu (IMG SRC)
Sound Designer: Shojiro Nakaoka (Bitzream)
System Engineer: (FORK CORPORATION)
System Engineer: (S2 Factory)
Client Supervisor: Junichi Kinoshita (MITSUBISHI KAGAKU MEDIA)
Client Supervisor: Shin Fukuyama (MITSUBISHI KAGAKU MEDIA)
Assistant: Ken Ishizuka (IMG SRC)

English Synopsis
Verbatim, the world's leading storage media brand, entered the Japanese market in 2009. For this occasion, a promotional campaign was started, to familiarise the Japanese audience with the brand name, the brand concept and the company's stylish products. We created a framework for a series of characters which users could customise called “Media Monsters”.The "Media Monsters" represent three key aspects of the company that should be instantly recognisable to consumers, and an online fighting game - called the "Verbatim Championship".We also aimed to attract the target audience: regular PC users, in order to harness the explosive popularity in their community.