VERBATIM CHAMPIONSHIP by ADK Asatsu-DK Tokyo for Mitsubishi

Adsarchive » Print ads » Mitsubishi » VERBATIM CHAMPIONSHIP

VERBATIM CHAMPIONSHIP

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Japan
Agency ADK Asatsu-DK Tokyo
Executive Creative Director Akihiro Terui
Creative Director Qanta Shimizu
Art Director Masayuki Kido, Yusuke Kitani
Producer Toru Kudo
Released November 2009

Credits & Description

Category: Animation
Advertiser: MITSUBISHI KAGAKU MEDIA
Product/Service: VERBATIM STORAGE MEDIA
Agency: ADK JAPAN
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: IMG SRC, Tokyo, JAPAN
Entry URL: http://verbatim.imgsrc.co.jp/award/en/
Executive Creative Director: Akihiro Terui (KAZE TO BALLAD)
Producer: Toru Kudo (ADK)
Producer: Yusuke Kitani (Kaibutsu)
Creative Director: Yusuke Kitani (Kaibutsu)
Creative Director: Qanta Shimizu (IMG SRC)
Art Director: Masayuki Kido (ROXIK)
Art Director: Yusuke Kitani (Kaibutsu)
Technical Director: Masayuki Kido (ROXIK)
Technical Director: Qanta Shimizu (IMG SRC)
Planner: Yusuke Kitani (Kaibutsu)
Planner: Qanta Shimizu (IMG SRC)
Sound Designer: Shojiro Nakaoka (Bitzream)
System Engineer: (FORK CORPORATION)
System Engineer: (S2 Factory)
Client Supervisor: Junichi Kinoshita (MITSUBISHI KAGAKU MEDIA)
Client Supervisor: Shin Fukuyama (MITSUBISHI KAGAKU MEDIA)
Assistant: Ken Ishizuka (IMG SRC)

English Synopsis
Verbatim, the world's leading storage media brand, entered the Japanese market in 2009. On this occasion, a promotional campaign was started, to familiarize the Japanese audience with the brand name, the brand concept and the company's stylish products. We created the framework for a series of user-customisable characters called 'Media Monsters' that signify three key aspects of the company that should be instantly recognisable to consumers, and an online fighting game - called the "Verbatim Championship". Also, we aimed to attract the target: regular PC users, in order to harness the explosive popularity in their community.