LONG NECK COUPLE by Lowe Vietnam for Vinamilk

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LONG NECK COUPLE

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Industry Non-alcoholic drinks
Media Print, Magazine & Newspaper
Market Vietnam
Agency Lowe Vietnam
Executive Creative Director Bob Cohen
Art Director Lan Thi Huong Nguyen
Copywriter Tra Ngoc Vo
Released December 2009

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: VINAMILK
Product/Service: VFRESH WINTERMELON DRINK
Agency: LOWE & PARTNERS ASIA
Executive Creative Director: Bob Cohen
Copywriter: Tra Ngoc Vo
Art Director: Lan Thi Huong Nguyen
Other Credits: Agency Producer: Duy Anh Ho/Agency Executive Producer: Vanessa Hurst
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: LOWE & PARTNERS ASIA, Ho Chi Minh City, VIETNAM

English Translation of Main Headlines
Vietnamese have a traditional saying, “Cho dai co”, which means if you taste something great, the mouth keeps enjoying it. And this makes you neck grow longer while it waits. So we just modernized this in a print campaign for our brand.