Vi Agroforestry Programme (Vi-skogen): Tree stem by Pool for Vi Agroforestry

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Vi Agroforestry Programme (Vi-skogen): Tree stem

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Industry Industrial Equipment & Agricultural Machinery
Media Print, Magazine & Newspaper
Market Sweden
Agency Pool
Art Director Johan Pödra
Copywriter Ulf Ronnback Af Lulea
Released August 2011

Credits & Description

Roll up the ad to see how thick a tree gets in only six months.
The trees in the Vi Agroforestry Programme grow really fast. After just six months, they are big enough to bear fruit, feed the animals and fertilize the land for peasants in eastern Africa. That is why the planting of trees in the Vi Agroforestry Programme is a fast but long-term aid helping families to become self-sufficient. And planting a tree is only €2.
Plant your tree at www.viskogen.se/planteratrad and see it grow for six months.
Advertising Agency: Pool, Stockholm, Sweden
Art Director: Johan Pödra
Copywriter: Ulf Rönnbäck
Final Art: Emma Sandler
Retouch: Patrik Zachrisson