Vicks Print Family by Publicis Singapore

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Family

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Industry Hygiene & Personal Care Products
Media Print, Magazine & Newspaper
Market Singapore
Agency Publicis Singapore
Art Director Tam Ivy San
Copywriter Nikhil Panjwani
Producer Annie Ang
Production Nemesis Pictures
Production Procolor
Copywriter Sonal Chharjerh
Producer Jasmine Ho
Photographer Jeremy Wong
Released May 2013

Credits & Description

The new print campaign from P&G Asia Pacific for Vicks Throat drops from Publicis Singapore.
Context:
The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol' product benefit of bringing voice back.
Category: Pharmaceutical & medical
Client: P&G
Agency: Publicis
Production: Nemesis Pictures
Country: Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor 
Account Team: Ambba Kuthiala, Rakesh Hinduja