National Centre for Domestic Violence: Hands by J. Walter Thompson London for Victim Support/ National Centre for Domestic Violence

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National Centre for Domestic Violence: Hands

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Industry Public awareness, Against violence
Media Print, Magazine & Newspaper
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Photographer Tal Silverman
Typographer Phillip Meyler, Darren Keff
Released May 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: NATIONAL CENTRE FOR DOMESTIC VIOLENCE
Product/Service: DOMESTIC VIOLENCE AWARENESS
Agency: JWT LONDON
Type Of Ad: Newspaper
Date of First Appearance: Apr 22 2011
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Copywriter: Phillip Meyler/Darren Keff
Art Director: Phillip Meyler/Darren Keff
Photographer: Tal Silverman
Typographer: Phillip Meyler/Darren Keff
Art Buyer: Sue Clifford
Account Manager: Emily Medhurst

English Translation of Main Headlines
National Centre for Domestic Violence provides free legal aid to victims of domestic abuse with the specific aim of helping them secure an injunction against their attacker within 24 hours. This communication is intended for two audiences; victims of abuse who can't see a way out, and also the many people who do not necessarily realise domestic violence may affect people they care about. The message is a call to action for victims, a statement that their situation can change. The hands in the typography are used as a simple visual metaphor- that all is not what it seems and abuse can be there if you look for it.