Puschlav by Leo Burnett Zurich for Victorinox

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Puschlav

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Industry Knives
Media Print, Magazine & Newspaper
Market Switzerland
Agency Leo Burnett Zurich
Released April 2012

Awards

Epica Awards 2012
Press Ad Print Craft Silver

Credits & Description

Agency (city): Spillmann/Felser/Leo Burnett, Zurich
Creative Director(s): Martin Spillmann
Copywriter(s): Johannes Raggio
Art Director(s): Pablo Schencke, Matthias Fürst
Photographer(s): Michael Nager, Ebo Fraterman
Short explanation
There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign.
Description
Pocket Knife/Accessories