PARKDECK by GGH Lowe Hamburg for Vier Pfoten

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PARKDECK

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Germany
Agency GGH Lowe Hamburg
Creative Director Florian Grimm, Nils Gallun
Art Director Boris Grunwald
Copywriter Jan Wiendieck
Photographer René Supper
Released August 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: VIER PFOTEN - STIFTUNG FÜR TIERSCHUTZ
Product/Service: ANIMAL PROTECTION
Agency: GRIMM GALLUN HOLTAPPELS
Creative Director: Nils Gallun/Florian Grimm
Copywriter: Jan Wiendieck
Art Director: Boris Grunwald
Photographer: René Supper
Account Manager: Stefanie Bahde
Account Manager: Stefanie Bahde
Other Credits: Graphic Design: Stella Schmidt
English Translation of Main Headlines
Every year, more than 100.000 animals are given as gifts in Germany alone – with very sad consequences. Often the new owners find themselves unable to cope after just a few days, and abandon the animals on the streets. To prevent this from happening, the animal welfare organisation “Vier Pfoten” (“Four Paws”) has launched a new information campaign. The aim of the campaign is to show people that animals are not a disposable commodity, but a gift that is for life.