Virginia Museum of Fine Arts Print DISCOVER THE MASTER by The Martin Agency Richmond

Adsarchive » Print ads » Virginia Museum of Fine Arts » DISCOVER THE MASTER

DISCOVER THE MASTER

Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market United States
Agency The Martin Agency Richmond
Creative Director Keith Cartwright
Copywriter David Muhlenfeld
Account Supervisor Caroline Denton
Typographer William Esparza
Released February 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: VIRGINIA MUSEUM OF FINE ARTS
Product/Service: PICASSO EXHIBITION
Agency: THE MARTIN AGENCY
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Feb 1 2011
Entrant Company: THE MARTIN AGENCY, Richmond, USA
Chief Creative Officer: John Norman
Creative Director: Keith Cartwright
Copywriter: David Muhlenfeld
Art Director: William Esparza
Illustrator: William Esparza
Typographer: William Esparza
Account Supervisor: Caroline Denton
Other Credits: Paul Martin-Print Producer

English Translation of Main Headlines
Headline:DISCOVER THE MASTER
This portrait of Picasso, created entirely of QR codes is easily activated through your mobile device. Once activated you'll find pertinent information on the exhibit, ticket purchasing capabilities, and a limited gallery of work from the Picasso's exhibit, and an augmented reality app that downloads directly to your phone. This app unlocks our virtual gallery, where pieces from the exhibit can be found on city streets, on buildings, in parks, inside storefront windows and at multiple Starbuck locations. This is in effort to create multiple experiences to Discover the Master over the course of the exhibit.