Visine Print Alaa by Helwan University

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Egypt
Agency Helwan University
Creative Director Zainab Yasser Yasseen
Art Director Zainab Yasser Yasseen
Copywriter Zainab Yasser Yasseen
Photographer Ahmed Salama
Illustrator Zainab Yasser Yasseen
Released October 2017

Credits & Description

Category: Health
Media: Print
Brand: Visine
Agency: Helwan University
Geo: Egypt
Advertising School: Applied Arts / Helwan University, Cairo, Egypt
Creative Director / Art Director / Copywriter / Illustrator: Zainab Yasser Yasseen
Photographer: Ahmed Salama
Additional Credits: Alaa El Din Yasseen, Rehab Saad, Steven Samy, Mohammad Tarek, Mirna Aboud
Published: October 2017
Everyone is afraid of using eyedrops, so it's not the easiest product for people to use. We choose to break the wall between the consumer and the product "Visine eye drops" by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.
Visine tears..Happy tears..