Vodacom Print StripClub by DraftFCB Johannesburg

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Industry Internet Service Providers, Mobile Communications, Public awareness
Media Print, Magazine & Newspaper
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Gareth Paul
Creative Director Gareth Paul
Art Director Bradley Stapleton
Copywriter Melusi Mhlungu Ltd
Photographer Michael Meyersfeld
Illustrator Luma Studios
Released July 2011

Credits & Description

Advertiser: VODACOM
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Copywriter: Melusi Mhlungu
Art Director: Bradley Stapleton
Photographer: Michael Meyerfeld
Illustrator: Luma
Art Buyer: Adrienne Du Plooy
Account Manager: Caroline Franklin
Account Manager: Caroline Franklin
English Translation of Main Headlines
Vodacom has a service called Vodacom Adult Content Management. This service protects kids from accessing any PG rated or adult content on their cellphones. To make parents aware of this service we developed this print campaign based on a well-known expression “The birds and the bees”. This expression is used as a metaphor by parents when teaching kids about sex, to avoid speaking openly and directly about it.