Surfer by DraftFCB Johannesburg for Vodacom

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Surfer

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Industry Electronic Devices & Home Appliances, Mobile Communications
Media Print, Magazine & Newspaper
Market South Africa
Agency DraftFCB Johannesburg
Creative Director Gareth Paul
Art Director Chris Charoux
Copywriter Pj Eales
Released June 2011

Credits & Description

Category: Commercial Public Services
Advertiser: VODACOM
Product/Service: LOOK4ME
Agency: DRAFTFCB SOUTH AFRICA
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Creative Director: Tian Van Den Heever
Copywriter: Chris Charoux
Art Director: Pj Eales
Account Manager: Caroline Franklin
Account Manager: Caroline Franklin
English Translation of Main Headlines
Everybody lies about their whereabouts now and then, especially teenagers and sometimes even errant spouses. It makes sense then that consumers want a simple yet effective way to track their loved one's movements and re-assure themselves of their whereabouts at any given time.
With Look4Me from Vodacom subscribers can register their loved ones cell phones and track their movements. So we demonstrated this by building a mapthat actually exposes the lie, the same way that our product would.Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.