Tree by DraftFCB Cape Town for Vodacom

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Tree

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Industry Mobile Communications
Media Print, Magazine & Newspaper
Market South Africa
Agency DraftFCB Cape Town
Executive Creative Director James Cloete
Art Director Justin Joshua
Photographer Vernon Reed
Illustrator Dxf Extreme Effects
Released July 2012

Credits & Description

Category: Public Health & Safety
Advertiser: VODACOM
Product/Service: DON'T TEXT AND DRIVE
Agency: DRAFTFCB SOUTH AFRICA
Chief Creative Officer: Brett Morris
Executive Creative Director: James Cloete
Art Director: Justin Joshua
Photographer: Vernon Reed
Illustrator: Dxf Extreme Effects
Art Buyer: Malisa Green

English Translation of Main Headlines
More than 20% of road accidents on South African roads are caused by people who text while driving. Vodacom, one of the biggest cellular networks in South Africa needed to create awareness around this issue that most take so lightly. We developed this impactful radio execution that dramatizes the dangers of texting and driving in a language that 'texters' understand.