MADAME TRESESTI by Achtung! Amsterdam, They Amsterdam for Vodafone

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MADAME TRESESTI

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Industry Mobile Communications
Media Print, Magazine & Newspaper
Market Netherlands
Agency Achtung! Amsterdam
Creative Director Mervyn Ten Dam
Copywriter Joeri Van Oostwaard
Agency They Amsterdam
Director Pete Veijalainen
Creative Anne Sophie Leise-Hansen, Dylan Ferguson
Released March 2010

Credits & Description

Category: Community Applications
Advertiser: VODAFONE
Product/Service: VODAFONE 360
Agency: ACHTUNG!
Agency: THEY
Date of First Appearance: Mar 17 2010 12:00AM
Entrant Company: ACHTUNG!, Amsterdam, THE NETHERLANDS
Entry URL: http://www.achtung.nl/awards/2009/madametresesti/CL/
Creative Director: Mervyn ten Dam (Achtung!)
Interactive Producer: Noam Erlich (Achtung!)
Copywriter: Joeri van Oostwaard (Achtung!)
Creative: Dylan and Sophie (THEY)
Developer: Merten Snijders (MHQ)
Sounds and Music: Vincent de Koning / Jos Jansen (Big Orange)
Serverside Technology: B-Lex (B-Lex)
Video Production: Creator (Creator)
Director: Pete Veijalainen (Woodpecker Film)

English Synopsis
To promote the services of Vodafone 360, we created an intriguing interactive experience around the main social organising feature of the mobile 360 service. Madame TreSesti, is an online fortuneteller who gives details on your personality, love-life, social-health and work-life balance with using her mysterious machines. To personalise her predictions we use data that is generated from the most important social networks in Netherlands: Hyves, Facebook, Twitter and Linkedin. The site consists of more than 600 microfilms, all to bring a reality and a sense of authenticity in the estimates of Madame TreSesti. The result is an intriguing online experience.