SYMPHONIA DIGITAL by Colenso BBDO Auckland for Vodafone

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SYMPHONIA DIGITAL

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Industry Mobile Communications
Media Print, Magazine & Newspaper
Market New Zealand
Agency Colenso BBDO Auckland
Director Wade Shotter
Executive Creative Director Nick Worthington
Producer James Moore, Haydn Thomsen
Digital Creative Director Aaron Turk
Editor Nathan Pickels
Released November 2009

Credits & Description

Category: Best Music/Sound Design
Advertiser: VODAFONE
Product/Service: VODAFONE
Agency: COLENSO BBDO
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: COLENSO BBDO, Auckland, NEW ZEALAND
Entry URL: http://www.ourshowroom.co.nz/symphoniadigital/
Executive Creative Director: Nick Worthington (Colenso BBDO)
Digital Creative Director: Aaron Turk (Colenso BBDO)
Digital Art Director: Allen S W Huang (Colenso BBDO)
Digital Designer / Creative: Simon Koay (Colenso BBDO)
Digital Developer / Creative: Tim Smith (Colenso BBDO)
Group Account Director: Andrew Holt (Colenso BBDO)
Account Director: Cath Bosson (Colenso BBDO)
Account Manager: James McHoull (Colenso BBDO)
Producer: Haydn Thomsen (Colenso BBDO)
Planner: James Hurman (Colenso BBDO)
Agency Producer: Nigel Sutton (Colenso BBDO)
Sound Design: (Liquid Studios)
Editor: Nathan Pickels
Director of Photography: Andy Commis
Post Production: (Digital Sparks)
Director: Wade Shotter
Producer: James Moore (Flying Fish)
Production Company: (Flying Fish)
Head of Brand: Jodene Murphy (Vodafone)

English Synopsis
1000 mobile phones. 2000 texts. One song. We wanted to create something unique – an original way of playing a piece of classical music. We put together a production team and found our music producer named Jol – who was just as excited about the experiment as we were. The idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky's 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. After a lot of practice it actually worked and Symphonia is the result. It was all done for real in real time with the help of Vodafone’s technical wizards and documented in two on-line films (Put you tube links to docos here here), which combined to communicate the amazing things you can do with Vodafone and the speed of the network.