Мягков: День рождения for Мягков

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Industry Vodka
Media Print, Magazine & Newspaper
Market Russia
Released May 2009

Awards

MIAF Awards 2010
Print and Outdoor Alcoholic drinks Third place

Credits & Description

“Soft sign” in Russian softens the word providing our speech with delicacy and fluency. By swapping Myagkov and the soft sign in the words describing important occasions we showed Myagkov as perfect vodka for a good occasion and a warm conversation.

The Print Ad titled Мягков: День рождения was done for product: Водка "Мягков" (brand: Мягков) in Russia. It was released in May 2009.