|Media||Print, Magazine & Newspaper|
|MIAF Awards 2010|
|Print and Outdoor||Alcoholic drinks||Third place|
Credits & Description
“Soft sign” in Russian softens the word providing our speech with delicacy and fluency. By swapping Myagkov and the soft sign in the words describing important occasions we showed Myagkov as perfect vodka for a good occasion and a warm conversation.The Print Ad titled Мягков: Новогодняя ночь was done for product: Водка "Мягков" (brand: Мягков) in Russia. It was released in May 2009.