Мягков Print Мягков: Старые друзья

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Мягков: Старые друзья

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Industry Vodka
Media Print, Magazine & Newspaper
Market Russia
Released May 2009


MIAF Awards 2010
Print and Outdoor Alcoholic drinks Third place

Credits & Description

“Soft sign” in Russian softens the word providing our speech with delicacy and fluency. By swapping Myagkov and the soft sign in the words describing important occasions we showed Myagkov as perfect vodka for a good occasion and a warm conversation.