MARIACHIS by Teran\TBWA Mexico for Volaris

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MARIACHIS

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Industry Airlines
Media Print, Magazine & Newspaper
Market Mexico
Agency Teran\TBWA Mexico
Executive Creative Director Joaquin Maldonado
Art Director Pablo Guerrero, Oscar Casarreal
Account Supervisor Oscar Evia
Released July 2009

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VOLARIS
Product/Service: AIRLINE
Agency: TERAN\TBWA
Executive Creative Director: Joaquin Maldonado
Creative Director: Pablo Guerrero/Oscar Casarreal
Copywriter: Pablo Guerrero/Oscar Casarreal
Art Director: Pablo Guerrero/Oscar Casarreal
Account Manager: Oscar Evia
Account Supervisor: Oscar Evia
Advertiser's Supervisor: José Calderoni
Type Of Ad: Newspaper
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: TERAN\TBWA, Mexico City, MEXICO

English Translation of Main Headlines
Mary a cheese. “The United States, a little bit more Mexican every day” Introducing our new flights from Mexico city to L.A and San Francisco. The ad campaign was written English language that phonetically spells Mexican Spanish language. By using english words the ads spell Mexican culture icons like food and music: eg. mariachis (mexican street band).