AMAROK: Automatic website by ALMAP BBDO Brazil for Volkswagen

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AMAROK: Automatic website

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Luiz Sanches Jr.
Creative Director Andre Kassu, Marcos Medeiros
Art Director Ricardo Pocci, Guilherme Nunes, Luciana Haguiara E Sandro Rosa
Copywriter João Paulo Testa | André Brandão
Released May 2012

Credits & Description

Category: Automotive
Brand: Volkswagen
Agency: AlmapBBDO, São Paulo
Country: Brazil
For the online launch of the new automatic version of Amarok, Almap BBDO Sao Paulo created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes

Category: Automotive
Client: Volkswagen
Agency: AlmapBBDO, São Paulo
Production: Vetor Zero
Country: Brazil
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros
Creative Director: Andre Kassu
Copywriter: João Paulo Testa
Art Director: Sandro Rosa
Art Director: Ricardo Pocci
Art Director: Guilherme Nunes
Co-Direction of online Creation: Luciana Haguiara, Sandro Rosa
Programming:: On Interactive
Sound Producer: Cromo.sônica
Soundtrack / Voice-Over Artist: Studio Tesis/Paulo Ivo
Information Architecture: Vanessa Marques
Director of technology: Fernando Boniotti
Customer Service: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf
Project Manager: Ana Carolina Cintra
Planning: Cintia Gonçalves, Sergio Katz, Tatiana Weiss, Denis Camargo
Approval: Marcelo Olival, Carlos Leite, Ana Cristina Mota