"Apple" by DDB Paris for Volkswagen

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Industry Cars
Media Print, Magazine & Newspaper
Market France
Agency DDB Paris
Associate Creative Director Jocelyn Devaux
Creative Director Sylvain Guyomard
Art Director Virginie Lepere, Hugues Pinguet
Copywriter Mr. Olivier Apers
Photographer Michel Dubois
Released August 2000


CDA - French Awards 2001
The Winners Press Magazine 2nd Prize

Credits & Description

Original Title: "La Pomme"
City: Paris
Advertiser: Volkswagen
Brand Name: Volkswagen
Product Name: Electronic Stability Program (ESP)
Business Sector: Automotive
Date of First Publication: 2001
Country of Production: France
Language: French
Type: Print
Tagline: You should always control your path
Original Tagline: On devrait toujours pouvoir maîtriser sa trajectoire
Creative Director: Sylvain Guyomard
Associate Creative Director: Jocelyn Devaux
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Michel Dubois