Prisoner by Tribal London for Volkswagen

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Prisoner

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Art Director Pete Heyes
Photographer Sue Parkhill
Released May 2012

Awards

London International Awards 2012
Print Automotive Campaign Short List

Credits & Description

Media: Print
Geo: United Kingdom
Category: Automotive
Brand: Volkswagen
Automatic Distance Control.
Keeps you a safe distance from the vehicle in front.
Advertising Agency: DDBLondon, UK
Magazine, Newspaper or DM: Magazine
Corporate Name of Client: Volkswagen
Client Account Director: Cornelia Kabelitz
Client Marketing Director: Giovanni Perosino
Agency Board Account Director: Jason Lusty
Agency Account Director: Paul Billingsley
Account Manager: Harriet Bates
Agency: DDB UK, London
Executive Creative Director: Jeremy Craigen
Art Director: Pete Heyes
Art Buyer: Daniel Moorey
Photographer: Sue Parkhill
Project Managers: Craig Neilson/Tim Walther
Managing Partner: Jonathan Hill
Description of the Project
Volkswagen's Automatic Distance Control system is a radar device that keeps your vehicle a safe distance from the vehicle in front. This campaign simply dramatises this benefit, by showing the backs of vehicles that you really don't want to get too close to.