IT'S BACK by Tribal London for Volkswagen

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IT'S BACK

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Art Director Feargal Ballance, Grant Parker, David Mackersey, Joana Wenley
Copywriter Patrick Mcclelland, Jonathan John
Photographer Nick Meek
Account Supervisor Jason Lusty
Typographer Oliver Watts, Andrew Walsh, Pete Mould
Released August 2011

Credits & Description

Category: Photography
Advertiser: VOLKSWAGEN
Product/Service: BEETLE
Agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Patrick Mcclelland/Jonathan John
Art Director: Grant Parker/Feargal Ballance/David Mackersey
Photographer: Nick Meek
Typographer: Pete Mould/Oliver Watts/Andrew Walsh
Art Buyer: Daniel Moorey
Account Supervisor: Jason Lusty
Advertiser's Supervisor: Giovanni Perosino/Michael Naumann
Account Manager: Josh Davoren/Thomas Hildebrandt/Bjorn Wilke
Account Manager: Josh Davoren/Thomas Hildebrandt/Bjorn Wilke

English Translation of Main Headlines
To launch the new 21st Century Beetle we reintroduced the much-loved tone of voice and wit of the original and iconic VW Beetle ads from the 60’s. And then placed the new car in very contemporary settings