Cheering Man by Tribal London for Volkswagen

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Cheering Man

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Art Director David Mackersey
Copywriter Jonathan John
Designer Pete Mould
Released April 2012

Awards

Cannes Lions 2012
Press Lions Art Direction Bronze

Credits & Description

Category: Illustration
Advertiser: VOLKSWAGEN
Product/Service: BLUEMOTION
Agency: DDB UK
Executive Creative Director: Jeremy Craigen (DDB UK)
Art Director: David Mackersey (DDB UK)
Copywriter: Jonathan John (DDB UK)
Designer: Pete Mould (DDB UK)
Illustration: Pete Mould (DDB UK)
Head Of Marketing Communications: Giovanni Perosino (DDB Germany)
Head Of International Campaigns: Cornelia Kabelitz (DDB Germany)
Managing Partner: Jonathan Hill (DDB UK)
DDB Europe Global: Jason Lusty (DDB Europe)
Agency Account Director: Paul Mitcheson (DDB UK)
Agency Account Manager: Harriet Bates (DDB UK)
Project Manager: Tim Walther (DDB UK)
Project Manager: Craig Neilson (DDB UK)
Media placement: Print - Press - 27th April 2012
Media placement: Print - Indoor Poster - 27th April

Describe the brief from the client
Volkswagen’s BlueMotion range of cars is carefully designed with features that save fuel so making them much more economical and ecological.

Describe the challenges and key objectives
To present the facts of the BlueMotion range’s economic benefits in a way that would be distinctive and memorable, with Volkswagen’s wit and charm.

Describe how you arrived at the final design
We used the elements of the Volkswagen logo itself, the V, the W, and the circle, to illustrate the various benefits of BlueMotion innovations.

Give some indication of how successful the outcome was in the market
Still waiting for results