PIANO STAIRCASE by DDB Stockholm for Volkswagen

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PIANO STAIRCASE

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Industry Cars
Media Print, Magazine & Newspaper
Market Sweden
Agency DDB Stockholm
Creative Director Andreas Dahlqvist
Art Director Simon Higby
Copywriter Martin Lundgren
Released September 2009

Credits & Description

Category: Viral Video
Advertiser: VOLKSWAGEN SWEDEN
Product/Service: BLUEMOTION TECHNOLOGY
Agency: DDB STOCKHOLM
Date of First Appearance: Sep 20 2009 12:00AM
Entrant Company: DDB STOCKHOLM, SWEDEN
Entry URL: http://www.youtube.com/watch?v=2lXh2n0aPyw
Creative Director: Andreas Dahlqvist (DDB Stockholm)
Copywriter: Martin Lundgren (DDB Stockholm)
Art Director: Simon Higby (DDB Stockholm)
Account Executive: Lars Axelsson (DDB Stockholm)
Account Director: Martin Larsson (DDB Stockholm)
Planner: Jerker Fagerström (DDB Stockholm)
Planner: Cecilia Cederlid (DDB Stockholm)
Account Manager: Michael Bugaj (DDB Stockholm)
Web Director: Simon Mogren (Tribal/DDB Stockholm)
Web Designer: Karl-Johan Vogelius (Tribal/DDB Stockholm)
Web Producer: Pontus Kindblad (Tribal/DDB Stockholm)
Web Producer: Daniel Alinder (Tribal/DDB Stockholm)
Director/Producer: Patrik Sundberg (Birth)
Public Relations Manager: Marcus Thomasfolk (Volkswagen Sweden)
Account Executive: Anna Hultman (Prime PR)
Account Manager: Barbro Långjuth (DDB Stockholm)
Print Manager: Anna Hellenberg (DDB Stockholm)
Planner: Karl Wikström (DDB Stockholm)

English Synopsis
The Fun Theory is an initiative from Volkswagens BlueMotion Technologies – a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. This film is one of three experiments that prove that fun can change behaviour for the better. The piano stairs: Can we get more people to choose the stairs over the escalator by making it fun to do? A staircase in a subway station was turned into a gigantic piano. The experiment was set up and secretly documented. Resulting in 66% more people than normal choosing to take the stairs over the escalator. The Fun Theory was proved.