THE BOTTLE BANK ARCADE by DDB Stockholm for Volkswagen

Category: Viral Video
Advertiser: VOLKSWAGEN SWEDEN
Product/Service: BLUEMOTION TECHNOLOGY
Agency: DDB STOCKHOLM
Date of First Appearance: Oct 15 2009 12:00AM
Entrant Company: DDB STOCKHOLM, SWEDEN
Entry URL: http://www.youtube.com/watch?v=zSiHjMU-MUo
Creative Director: Andreas Dahlqvist (DDB Stockholm)
Copywriter: Martin Lundgren (DDB Stockholm)
Art Director: Simon Higby (DDB Stockholm)
Account Executive: Lars Axelsson (DDB Stockholm)
Account Director: Martin Larsson (DDB Stockholm)
Planner: Jerker Fagerström (DDB Stockholm)
Planner: Cecilia Cederlid (DDB Stockholm)
Account Manager: Michael Bugaj (DDB Stockholm)
Web Director: Simon Mogren (Tribal/DDB Stockholm)
Web Designer: Karl-Johan Vogelius (Tribal/DDB Stockholm)
Web Producer: Pontus Kindblad (Tribal/DDB Stockholm)
Web Producer: Daniel Alinder (Tribal/DDB Stockholm)
Director/Producer: Patrik Sundberg (Birth)
Public Relations Department: Marcus Thomasfolk (Volkswagen Sweden)
Account Executive: Anna Hultman (Prime PR)
Account Manager: Barbro Långjuth (DDB Stockholm)
Print Manager: Anna Hellenberg (DDB Stockholm)
Planner: Karl Wikström (DDB Stockholm)

English Synopsis
The Fun Theory is an initiative from Volkswagens BlueMotion Technologies – a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. This film is one of three experiments that were put up to prove that fun can change behaviour for the better. The bottle bank arcade: Can we get more people to use the bottle bank by making it fun to do? A regular bottle bank was transformed into an arcade where you could score points and get the high score while throwing you bottles. The experiment where set up and secretly documented. The result was that the bottle bank arcade was used over a hundred times in one evening compared to the conventional bottle bank was used twice. The fun theory was proved.