THE FUN THEORY, 4 by DDB Stockholm for Volkswagen

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THE FUN THEORY, 4

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Industry Cars
Media Print, Magazine & Newspaper
Market Sweden
Agency DDB Stockholm
Creative Director Andreas Dahlqvist
Art Director Simon Higby
Copywriter Martin Lundgren
Released September 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: VOLKSWAGEN SWEDEN
Product/Service: BLUEMOTION TECHNOLOGY
Agency: DDB STOCKHOLM
Date of First Appearance: Sep 20 2009 12:00AM
Entrant Company: DDB STOCKHOLM, SWEDEN
Entry URL: http://www.adqualifier.com/cannes2010/thefuntheory/index.html
Creative Director: Andreas Dahlqvist (DDB Stockholm)
Copywriter: Martin Lundgren (DDB Stockholm)
Art Director: Simon Higby (DDB Stockholm)
Account Executive: Lars Axelsson (DDB Stockholm)
Account Director: Martin Larsson (DDB Stockholm)
Planner: Jerker Fagerström (DDB Stockholm)
Planner: Cecilia Cederlid (DDB Stockholm)
Account Manager: Michael Bugaj (DDB Stockholm)
Web Director: Simon Mogren (Tribal/DDB Stockholm)
Web Designer: Karl-Johan Vogelius (Tribal/DDB Stockholm)
Web Producer: Pontus Kindblad (Tribal/DDB Stockholm)
Web Producer: Daniel Alinder (Tribal/DDB Stockholm)
Director/Producer: Patrik Sundberg (Birth)
Public Relations Department: Marcus Thomasfolk (Volkswagen Sweden)
Account Executive: Anna Hultman (Prime PR)
Account Manager: Barbro Långjuth (DDB Stockholm)
Print Manager: Anna Hellenberg (DDB Stockholm)
Web Developer: Kristoffer Palm (Queensbridge)
English Synopsis
Volkswagen asked us to create a campaign that would generate interest around BlueMotion Technologies. A series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving.Our insight was that VW made it easier to choose an eco car by making them more fun to drive. Our solution was a theory, focusing on the thinking behind the cars; that the easiest way to change human behaviour for the better is by making it fun to do.