Careless, 1 by Sir J. J. Institute Of Applied Art for Volkswagen

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Careless, 1

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Industry Cars
Media Print, Magazine & Newspaper
Market India
Agency Sir J. J. Institute Of Applied Art
Art Director Kushal Birari
Copywriter Kushal Birari
Photographer Kushal Birari
Released February 2013

Credits & Description

Media: Print
Category: Automotive
Agency: Sir J.J. Institute of Applied Art
Brand: Volkswagen
Geo: Asia, India
We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari