Volkswagen Corporate Recruitment: Blue-sky-thinking by Ogilvy Cape Town for Volkswagen

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Industry Cars, Business equipment & services, Recruiting, Corporate Image
Media Print, Magazine & Newspaper
Market South Africa
Agency Ogilvy Cape Town
Creative Director Chris Gotz Ogilvy
Photographer Barry White
Typographer Sanjiv Mistry, Bryony Mccomb, Leigh Carp, Prabashan Gopalakrishnan Pather
Illustrator Bryony Mccomb, Leigh Carp
Released May 2011

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: RECRUITMENT
Type Of Ad: Newspaper
Date of First Appearance: Dec 22 2010
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Director: Prabashan Gopalakrishnan Pather
Photographer: Barry White
Illustrator: Leigh Carp/Bryony Mccomb/Prabashan Gopalakrishnan Pather/Sanjiv Mistry
Typographer: Leigh Carp/Bryony Mccomb/Prabashan Gopalakrishnan Pather/Sanjiv Mistry
Account Manager: Gemma Thompson/Jason Yankelowitz/Greg Tebbutt

English Translation of Main Headlines
Volkswagen wanted a print campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel.

The Print Ad titled Volkswagen Corporate Recruitment: Blue-sky-thinking was done by Ogilvy Cape Town advertising agency for product: Volkswagen Corporate Recruitment (brand: Volkswagen) in South Africa. It was released in May 2011.