Volkswagen Print ELDERLY PEDESTRIANS by Tribal London

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Art Director Oli Rimoldi, Sigrid Egedal
Copywriter Sigrid Egedal, Oli Rimoldo
Photographer Harry Cory Wright
Account Supervisor Jonthan Hill, Jason Lusty
Released September 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: VOLKSWAGEN
Product/Service: SIGN ASSIST
Agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Sigrid Egedal/Oli Rimoldo
Art Director: Sigrid Egedal/Oli Rimoldi
Photographer: Harry Cory-Wright
Art Buyer: Daniel Moorey
Account Supervisor: Jonthan Hill/Jason Lusty
Advertiser's Supervisor: Giovanni Perosino/Cornelia Kabelitz
Account Manager: Paul Billingsley/Harriet Bates
Account Manager: Paul Billingsley/Harriet Bates
Other Credits: Designer: Pete Mould

English Translation of Main Headlines
Volkswagen's 'Sign Assist' prevents drivers from overlooking road-signs by displaying oncoming signs directly on the dashboard. To promote the technology, this print campaign shows road-sign figures relaxing or looking bored, as their role has now been made redundant.