Volkswagen Print FOX INSIDE OUT by ALMAP BBDO Brazil

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcello Serpa
Creative Director Sergio Mugnaini
Art Director Fábio Benedetto
Copywriter Luciana Haguiara Almapbbdo
Account Supervisor Fernao Cosi, Tiago Lara, Rodrigo Falcão, Carla Magro | Priscila Arakelian
Released April 2010

Credits & Description

Category: Automotive Products & Services
Advertiser: VOLKSWAGEN
Product/Service: FOX
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL
Entry URL:
Executive Creative Director: Marcello Serpa (AlmapBBDO)
Creative Director: Sergio Mugnaini (AlmapBBDO)
Copywriter: Luciana Haguiara (AlmapBBDO)
Art Director: Fabio Benedetto (AlmapBBDO)
Producer 3D: - (Vetor Zero)
Sound Design: - (Combustion)
Technology: Yves Apsy (Um Studio)
Planner: Cintia Gonçalves / Fernanda Barone (AlmapBBDO)
Planner: Renata Bonilha (AlmapBBDO)
Director of Operations: Marcelo Prais
Director of Technology: Raphael Strada
Account Supervisor: Fernão Cosi/Tiago Lara/Rodrigo Falcão/Carla Magro

English Synopsis
The New Fox interior is so amazing that we decided to show it in a different way. We turned the New Fox inside out. The user can turn it in and out as many times as he wants to see all details of the car. He can also post an inside out message on his Twitter and Facebook.