Volkswagen Print Faster than a Lamborghini [image] by DDB Brussels

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Faster than a Lamborghini [image]

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Industry Cars
Media Print, Magazine & Newspaper
Market Belgium
Agency DDB Brussels
Creative Director Dieter De Ridder
Creative Jonas Caluwé, Jan Schoofs
Released August 2018

Credits & Description

Category: Automotive
Media: Integrated
Brand: Volkswagen
Agency: DDB
Geo: Belgium
Advertising Agency: DDB, Brussels, Belgium
Creative Director: Dieter De Ridder
Creatives: Jonas Caluwé, Jan Schoofs
Strategy: Philippe Gerin
Account team: Sylvie De Couvreur, Quentin Maryns, Anastasia Vervueren, Adeline André
Desktop Publishing: Benjamin Hiffe
Agency TV producer: Brigitte Verduyckt
Movie production: Landvogel
Director: Michael Bombeeck
Producer: Thomas Cassiers
Director of Photography: Piet Deyaert
Published: August 2018
Synopsis:
Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini.
The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner.