Hedgehog and Fish by DDB Berlin for Volkswagen

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Hedgehog and Fish

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Industry Cars, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Germany
Agency DDB Berlin
Account Supervisor Susanne Plümecke
Illustrator The Operators
Released May 2012

Awards

Cannes Lions 2012
Outdoor Lions Cars & Automotive Services Bronze

Credits & Description

Media: Print
Geo: Germany
Category: Automotive
Agency: DDB
Brand: Volkswagen
Precision Parking. Park Assist by Volkswagen.

Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist.

Advertising Agency: DDB Tribal Berlin, Germany
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft