Volkswagen Print Island by DDB Berlin

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency DDB Berlin
Chief Creative Officer Dennis May
Executive Creative Director Gabriel Mattar
Creative Director Ricardo Wolff
Senior Art Director Jose Gomes, Mohamed Chahin
Senior Copywriter Pedro Lourenço
Released April 2018

Credits & Description

Media: Print
Category: Automotive
Client: Volkswagen
Agency: DDB Berlin
Country: Germany
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Gomes, Mohamed Chahin
Senior Copywriter: Pedro Lourenco
Illustrator: Mohamed Chahin, Sebastian Pattis
Retoucher: Zé Anderson
The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions.
To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.
One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.