Volkswagen Print "Mailer to Fleet Customers 'Don't Forget' stamp"

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"Mailer to Fleet Customers 'Don't Forget' stamp"

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Released July 2002


IPA Effectiveness Awards 2004
The Winners Best Idea Winner
The Winners - Silver

Credits & Description

Agency: Proximity London
City: London
Agency: DDB UK, London
Advertiser: Volkswagen
Brand Name: Volkswagen
Product Name: Diesel
Business Sector: Cars
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Direct Mail
Tagline: Don't forget it's a diesel
Account Planner: Ben Malbon, Sarah Carter
Advertising Manager: Rod McLeod
Econometrician: Sara Donoghugh
Econometrician: Les Binet